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How to make money with little time

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Friends, family and new DM’s, ask me this. They may ask it in different ways, but it all comes down to the same question.

How can I make money quick? I need to raise $xxxx, any ideas how to? You get the picture. In this world where some of us are money poor, others are time poor. What do I mean by that? Time really is the only factor you need in life to succeed. If you all the money in the world, but no time to spend it = you’re time poor!

Spending more time in your business isn’t always the best way for it to prosper. You only have so many hours in a day, you can only achieve so many things. This is where you can make money but with less time you give to it. If you hire out/outsource you can make money 6 fold or 10 fold, depends on how many things you outsource or the number of people you outsource to.

Imagine now, you have tons to do but it’s bedtime, you have just pulled another 15 hour day, and there’s no more caffeine you could intake to make those eye lids prop open or refresh an already fried brain.  This is where you hire out someone to help, if they are in a different time zone even better sometimes, as they are working on your tasks whilst you sleep.

Now imagine, you have just worked a long day, you email your assistant to help out, you go to bed, wake up and then works done for you! Now this is where you can make more money in less time, you can focus on different tasks that are your money makers. You know what I mean, the key things that drive your business to make money, or even you do the things you love most in your business whilst someone else does the tasks you dread or are time poor to do.

Make the most of your time, but more importantly enjoy what you are doing with your time.

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Facebook Marketing – Ads…

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Many entrepreneurs, new or existing, can stumble over the process of using Facebook ads. Facebook ads seem like simple tools to stretch your business and reach a vast amount of potential customers. To which they are. Facebook does a pretty good job of making the process easy for just about anyone. In essence, you select an audience, design an ad, set a budget, and you’re off and running. They have fairly decent analytics for checking your ad’s performance and lots of available documentation to help you learn how to create better campaigns.

However, it’s not all as simple as it sounds.

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First of all, they cost:

Now you will be mistaken if you think you can run a business on free resources. If you’ve been successful in getting your business off the ground without using ads, you’ll eventually hit a ceiling. If you want to get your product to more customers, at some point you’ll need to pay for it.

Requires Marketing Expertise:

If you don’t know a lot about online advertising, your ads might not be persuasive to users. Like any advertising, you need to know about how to create an effective ad. You can follow all the tips and still create an advert that doesn’t convert viewers to leads because your ad isn’t visually appealing or has taken full consideration into the copy of the ad persuasively written.

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You Need A Strategy:

Another potential flaw to Facebook advertising is that you can’t just create an advert and never look at it again, (this was the case years ago with TV and print) but no more… but this is true of all online advertising. I’ve seen several entrepreneurs throw money into Facebook ads only to find that they’re not getting the results they intended.

Common reasons why Facebook ads under perform:

The adverts were primarily not set up with the marketing objectives at the forefront of the campaign.

The settings used to create the adverts were not optimised to the marketing objective

The ad image is not visually-appealing

The ad copy is not persuasively written

There’s no follow through on engagements like clicks and likes.

Knowing when to start using Facebook ads is another critical task that can determine the success.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.2.2″ parallax=”off” parallax_method=”on”][et_pb_image src=”” _builder_version=”3.2.2″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”27px|0px|0|0px|false|false” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.2.2″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]If you’re a business that hasn’t sold anything, then you have no proof of concept. You don’t know the market even wants your item or is at least interested in it.

If your drop shipping items, you don’t know if your products are good as you don’t get to see them. You’ll need proof via organic sales to gain the confidence in the need and want of your products in order to sell in mass through the Facebook ads.

If you don’t have high ticket products (products with high-profit margins) then Facebook ads will not enable profitable trade. If you buy products at $10 and sell them for $25 the $15 in-between has to cover every cost, tax, ads, earning and profit on top in order to make any money from it.

To figure out when to run your ads, you need to have a very deep and clear understanding of your business, your industry, and most importantly your customer.
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Before you even start, think about the first stages, for example when it comes to targeting and reaching your potential audience with a relevant message, you need to take into consideration:

  • What platforms your audiences use?
  • What types of language they use and how do they communicate?
  • What types of content do they engage with most often?


Monitor performance and adjust in real-time:

Monitoring your Facebook Ads campaigns in real-time enables you to know whether or not your ads are working for people and enables you to make adjustments. For example:

If your clicks are lower than you anticipated, I would take a serious look at your call to action.

If your engagement isn’t at your ideal number, you can experiment and create a new ad set with updated creative.

If your reach is showing it is too low, try updating your audience targeting parameters.


Track the right metrics for your business:

When designing, making copy or even thinking about launching any Facebook Ads campaign, I would firstly recommend thinking “how will I measure the performance of this ad set”.

For example, how many email subscribers or how many leads have been driven.

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